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Yello

Date signed: 11/17/2023

TPWA PIA info for Yello
TPWA PIA QuestionsTPWA PIA Answers
OPDIV:CMS
TPWA Unique Identifier (UID):T-2160967-977999
Is this a new TPWA?Yes
Please provide the reason for revision 
Will the use of a third-party Website or application create a new or modify an existing HHS/OPDIV System of Records Notice (SORN) under the Privacy Act?No
Indicate the SORN number (or identify plans to put one in place.)
  • SORN Number: OPM GOVT-5
  • If not published: 
Will the use of a third-party Website or application create an information collection subject to OMB clearance under the Paperwork Reduction Act (PRA)?Yes
Indicate the OMB approval number and approval number expiration date (or describe the plans to obtain OMB clearance.)
  • OMB Approval Number: 0938-1185
  • Expiration Date: 3/31/2026 12:00:00 AM
  • Explanation: Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery (CMS-10415). In addition to demographic questions, we are asking respondents to provide additional information beyond what is necessary to ensure proper transmission of responses.   
Does the third-party Website or application contain Federal Records?No
Describe the specific purpose for the OPDIV use of the third-party Website or application:

To compete for high quality talent in today’s job market, CMS must modernize its talent acquisition process and create a healthy recruitment pipeline. Currently, the agency has no means to capture leads at events, webinars, or through other digital channels. 

Additionally, CMS lacks a database to house, segment, and engage with leads. CMS requires a tool to electronically capture leads, house them in a Customer Relationship Management (CRM) database and engage with the talent pipeline. Yello will allow CMS to achieve these goals and modernize its talent acquisition process. 

In addition, Yello features a robust events management and hosting platform that’s included with the Government Recruitment solution. After researching several options and taking Federal Risk and Authorization Management Program FedRAMP® into account, Yello is CMS’s best option. Yello is a cloud-based, digitized, talent acquisition software, deployed on Amazon Web Services (AWS) GovCloud Software as a Service (SaaS) environment. Yello's technology improves organizations’ ability to find, prioritize, manage, engage with, and hire talent. https://yello.co/government-recruiting 

Have the third-party privacy policies been reviewed to evaluate any risks and to determine whether the Website or application is appropriate for OPDIV use?Yes
Describe alternative means by which the public can obtain comparable information or services if they choose not to use the third-party Website or application:We provide individuals who elect not to use Yello with surveys via Survey Monkey or Google Surveys as an alternate means of collection.
Does the third-party Website or application have appropriate branding to distinguish the OPDIV activities from those of nongovernmental actors?Yes
How does the public navigate to the third party Website or application from the OPIDIV?An external hyperlink from an HHS Website or Website operated on behalf of HHS.   
Please describe how the public navigate to the third-party website or application:A unique URL will be created for the client. 
If the public navigate to the third-party website or application via an external hyperlink, is there an alert to notify the public that they are being directed to a nongovernmental Website?No
Has the OPDIV Privacy Policy been updated to describe the use of a third-party Website or application?Yes
Provide a hyperlink to the OPDIV Privacy Policy:

https://www.cms.gov/privacy-policy/ 

https://www.medicare.gov/privacy-policy/   

Is an OPDIV Privacy Notice posted on the third-party Website or application?Yes
Confirm that the Privacy Notice contains all of the following elements: (i) An explanation that the Website or application is not government-owned or government-operated; (ii) An indication of whether and how the OPDIV will maintain, use, or share PII that becomes available; (iii) An explanation that by using the third-party Website or application to communicate with the OPDIV, individuals may be providing nongovernmental third-parties with access to PII; (iv) A link to the official OPDIV Website; and (v) A link to the OPDIV Privacy Policy.Yes
Is the OPDIV's Privacy Notice prominently displayed at all locations on the third-party Website or application where the public might make PII available?Yes
Is PII collected by the OPDIV from the third-party Website or application? Yes
Will the third-party Website or application make PII available to the OPDIV?Yes
Describe the PII that will be collected by the OPDIV from the third-party Website or application and/or the PII which the public could make available to the OPDIV through the use of the third-party Website or application and the intended or expected use of the PII:PII being collected and transmitted includes Name (First, Last), Email, Telephone Number, and Resume information of Candidates.
Describe the type of PII from the third-party Website or application that will be shared, with whom the PII will be shared, and the purpose of the information sharing:

Yello stores PII such as name, email, IP address, etc. Information such as SSN and identification ID numbers are NOT stored.   

Yello also does NOT store any user financial information or health information. 

If PII is shared, how are the risks of sharing PII mitigated?Yello classifies all customer data as Confidential. Confidential data is encrypted using Transport Layer Security (TLS) 1.2 encryption in transit and Advanced Encryption Standard (AES) 256 encryption at rest. Encryption and Decryption keys are managed using Amazon Web Service (AWS) Key Management Service (KMS), with access limited to the Information Security team.
Will the PII from the third-party Website or application be maintained by the OPDIV?Yes
If PII will be maintained, indicate how long the PII will be maintained:

All data will be retained for as long as the client is an active subscriber. We do not purge any data on behalf of clients. At the end of the engagement, we would purge data when requested.   

Yello has a Data Retention and Destruction Policy for clients that do not explicitly outline requirements in the contract. 

Describe how PII that is used or maintained will be secured:We follow AWS best practices to ensure security within AWS cloud. AWS is responsible for security "of" the cloud while Yello is responsible for security "in" the cloud. We rely on controls such as Host Based Intrusion Detection System, Tiered architecture, Separation of Duties, least privilege access methodology and many others.
What other privacy risks exist and how will they be mitigated?

CMS will use Yello in a manner that protects the privacy of applicants who submit information through the application. CMS will conduct periodic reviews of Yello’s privacy practices to ensure its policies continue to align with agency objectives and privacy policies and do not present unreasonable or unmitigated risks to individual privacy. 

Yello is employed solely for the purposes of competing for high quality talent in today’s job market. CMS lacks a database to house, segment, and engage with leads. CMS requires a tool to electronically capture leads, house them in a Customer Relationship Management (CRM) database and engage with the talent pipeline. Yello will allow CMS to achieve these goals and modernize its talent acquisition process.   

Additionally, Yello is a voluntary application and applicants can choose not to participate/complete the information collection.   

Risk: In some cases, consumers may inappropriately add PII information in the free text field of surveys.   

Mitigation: The intake forms a customer creates in Yello to capture candidate information is 100% customizable by the customer. While free text fields are an option, customers can collect information without free text fields and instead by customized dropdown options. For example, if a customer wants to ask what a candidate's education major is, instead of a free text field, they could provide a dropdown list of majors for a candidate to choose from. This would eliminate the free text scenario where a candidate could wrongfully input sensitive PII information. However, the first/last name fields must be free text so technically there is nothing stopping a candidate from inputting sensitive information although the customer is requesting a first and last name.   

Here is an example of a customer’s intake form.   

All of that said, all candidate responses can be edited, deleted, changed by a staff member (the staff member must have appropriate access rights to make changes) at any time. The Yello application contains a candidate profile which has an "edit" button where a staff member can make changes. So, if a candidate were to input sensitive PII information in the field where the employer asks for their Major, that can be changed, edited, or deleted at any time.  

Third-Party Web and Application (TPWA) Privacy Impact Assessment (PIA) published by CMS as an Operating Division of the U.S. Department of Health and Human Services