Yello

This is a revision to the existing TPWA. The update reflects the changes released by Health and Human Services (HHS) Key Performance Indicators (KPI) Metrics that was updated on 12/01/2023. Based on the information below, questions were amended to reflect the following and include updates to questions based on age, ethnicity, veteran preference, and gender.

1. Key performance indicators to measure satisfaction with recruitment efforts among diverse and underrepresented populations.
Number of underrepresented candidates reached through tailored programing initiatives.

Number of underrepresented candidates reached through tailored recruitment initiatives.

Level of satisfaction of candidates based on tailored programing initiatives.

Level of satisfaction of candidates based on tailored recruitment initiatives.

2. Key performance indicators to measure recruitment efforts via outreach events.
Increase in number applicants due to recruitment initiatives.

Total number of candidates met at events.

Total number of candidates who attended career fairs.

Percent increase in the number of applicants who applied (FY24 will be used to establish the baseline)

3. Key performance indicators to measure recruitment efforts via HHS social media (e.g. Linked In)
Social media engagement rate (calculated as the total engagement divided by the total followers or reach).
Total number of social media posts.

• SORN Number: OPM GOVT-5

• OMB Approval Number: 0938-1185
• Expiration Date: 03/31/2026
• Explanation: Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery (CMS-10415). In addition to demographic questions, respondents are asked to provide additional information beyond what is necessary to ensure proper transmission of responses.  

Personally Identifiable Information (PII) being collected and transmitted includes Name (First, Last), Email, Telephone Number, Age (34 and Under vs. 35 and Over), Veteran Preference, and Resume information of Candidates.

The age question asked to collect data on the newest Key Performance Indicators (KPI) issued from HHS.

Key performance indicators to measure satisfaction with recruitment efforts among diverse and underrepresented populations.
Number of underrepresented candidates reached through tailored programing initiatives.

Number of underrepresented candidates reached through tailored recruitment initiatives.

Level of satisfaction of candidates based on tailored programing initiatives.

Level of satisfaction of candidates based on tailored recruitment initiatives.

Additionally, the following questions were revised:

Veteran Preference:
From: Are you or have you ever served in the Armed Forces?
Yes / No

To: Are you a veteran?
Yes
No
Undisclosed

Gender:
From: What Gender do you identify with?
Male / Female / Transgender, non-binary, or another gender / Prefer not to answer.

To: Are you: (Mark all that apply)

Female 
Male 

Yello stores PII such as name, email, Internet Protocol (IP) address, etc. Information such as Social Security Number (SSN) and identification (ID) numbers are NOT stored.

Yello also does NOT store any user financial information or health information.

CMS will use Yello in a manner that protects the privacy of applicants who submit information through the application. CMS will conduct periodic reviews of Yello’s privacy practices to ensure its policies continue to align with agency objectives and privacy policies and do not present unreasonable or unmitigated risks to individual privacy. Yello is employed solely for the purposes of competing for high quality talent in today’s job market. CMS lacks a database to house, segment, and engage with leads. CMS requires a tool to electronically capture leads, house them in a Customer Relationship Management (CRM) database and engage with the talent pipeline. Yello will allow CMS to achieve these goals and modernize its talent acquisition process.

Additionally, Yello is a voluntary application and applicants can choose not to participate/complete the information collection.

Risk: In some cases, consumers may inappropriately add PII in the free text field of surveys.

Mitigation: The intake forms a customer creates in Yello to capture candidate information is 100% customizable by the customer. While free text fields are an option, customers can collect information without free text fields and instead by customized dropdown options. For example, if a customer wants to ask what a candidate's education major is, instead of a free text field, they could provide a dropdown list of majors for a candidate to choose from. This would eliminate the free text scenario where a candidate could wrongfully input sensitive PII. However, the first/last name fields must be free text so technically there is nothing stopping a candidate from inputting sensitive information although the customer is requesting a first and last name.

Here is an example of a customer’s intake form:
https://usace.yellogov.com/app/collect/form/xG_m9sAdHHlvvJVucFSOoA

All of that said, all candidate responses can be edited, deleted, changed by a staff member (the staff member must have appropriate access rights to make changes) at any time. The Yello application contains a candidate profile which has an "edit" button where a staff member can make changes. So, if a candidate were to input sensitive PII in the field where the employer asks for their Major, that can be changed, edited, or deleted at any time.